The e-learning software maker Ping Pong needed a new logotype. Learning is playing and to further emphazise that the bouncing ping-pong balls was used as a graphic element. That also can be separated from the wordmark and used on its own.
Fältöversten shopping mall is situated in the upper class area of Östermalm. To play with the poshness of the neighbourhood we installed a Butler at the mall for two weeks who helped people with their shopping and gave advice on everything from buying new glasses and how to polish their silver ware to table manners and etiquette.
As an extra guerilla activity we dropped white butler gloves all over Östermalm with a small tag on them that explained that Fältöversten now have a butler and that if you returned the glove to the butler you would get a reward.
Articles about the campaign: Stureplan.se, Reklamfeber.se