B2B Ads for Lunarstorm


Left: “This Desperate Housewives viewer is according to media statistics a 24 year old student from Gothemburg.”
Right: “Considering what your TV spot costs we want to remind you how it probably is watched.”

Client: Lunarstorm
Art director and film: Oskar Glauser
Copywriter: Johan Hellström
Project manager: Robert Mellberg

A business to business campaign about the changing media consumtion amongst young people. Ads that pointed towards a web site that contained all the facts to back up the statement that the ‘TV have turned into the new radio’ with Internet usage taking the place of the TV. The purpose was to make media agencies and advertising agencies move more money from TV towards Internet.


The film at the web site www.riktigasiffror.nu.

Advertising For Fältöversten: Exclamation Marks

Client: CentrumKompaniet
Art director: Oskar Glauser
Copywriter: Johan Sundberg
Photographer: Mattias Tiedermann
Agency: Futurniture

From left: More flavour, more spice. 60 stores at Karlaplan. The most shopping in Östermalm. More home, more spare time. 60 stores at Karlaplan. The most shopping in Östermalm. More colour, more beauty. 60 stores at Karlaplan. The most shopping in Östermalm.

The shopping mall Fältöversten have the largest collection of shopping under one roof in the part of Stockholm called Östermalm. The most shopping in Östermalm!

Advertising For Fältöversten: Finally The Vacation Is Over!

Client: CentrumKompaniet
Art director: Oskar Glauser
Copywriter: Johan Sundberg
Photographer: Emma Jönsson
Agency: Futurniture

From left: Weekday luxury at Hallbergs Guld, Kicks and 58 other stores at Karlaplan. The most shopping in Östermalm. Weekday luxury at Klockmaster, MQ and 58 other stores at Karlaplan. The most shopping in Östermalm. Weekday luxury at ICA Supermarket, H&M and 58 other storesa at Karlaplan. The most shopping in Östermalm.

To celebrate that the vacation is over you should go to the not so posh shopping mall Fältöversten situated in the very posh Östermalm in Stockholm and treat yourself to some nice clothes, some good food and some jewelry. Finally the vacation is over!