An ad for the e-learning software company Ping Pong emphazising the playfulness of learning. I also made the logotype for Ping Pong.

Swedens second largest internet operator Bredbandsbolaget needed a communications concept for all their products and offers. The solution was to use a green internet cable that can transform and animate into products, letters, numbers or objects that communicates the main message and creates recognition.

Visit Bredbandsbolaget.se

“Dream meal” and “Dream gadget”. Start up loan. Enjoy life as a company owner. Ad for the bank Bank2.

“Most people who start their own company dream about the same thing. To make a living out of it. And often you need money to start a company but you can’t allways get a loan before business is picking up. At Bank2 you can get a loan of 50.000-100.000 SEK without security. For whatever you need. Maybe a car, maybe a new machine or just food on the table until you start making money on your business. Visit www.bank2.se/startaeget”

Left: “This Desperate Housewives viewer is according to media statistics a 24 year old student from Gothemburg.”
Right: “Considering what your TV spot costs we want to remind you how it probably is watched.”

A business to business campaign about the changing media consumtion amongst young people. Ads that pointed towards a web site that contained all the facts to back up the statement that the ‘TV have turned into the new radio’ with Internet usage taking the place of the TV. The purpose was to make media agencies and advertising agencies move more money from TV towards Internet.

From left: More flavour, more spice. 60 stores at Karlaplan. The most shopping in Östermalm. More home, more spare time. 60 stores at Karlaplan. The most shopping in Östermalm. More colour, more beauty. 60 stores at Karlaplan. The most shopping in Östermalm.

The shopping mall Fältöversten have the largest collection of shopping under one roof in the part of Stockholm called Östermalm. The most shopping in Östermalm!

From left: Weekday luxury at Hallbergs Guld, Kicks and 58 other stores at Karlaplan. The most shopping in Östermalm. Weekday luxury at Klockmaster, MQ and 58 other stores at Karlaplan. The most shopping in Östermalm. Weekday luxury at ICA Supermarket, H&M and 58 other storesa at Karlaplan. The most shopping in Östermalm.

To celebrate that the vacation is over you should go to the not so posh shopping mall Fältöversten situated in the very posh Östermalm in Stockholm and treat yourself to some nice clothes, some good food and some jewelry. Finally the vacation is over!

Fältöversten shopping mall is situated in the upper class area of Östermalm. To play with the poshness of the neighbourhood we installed a Butler at the mall for two weeks who helped people with their shopping and gave advice on everything from buying new glasses and how to polish their silver ware to table manners and etiquette.

As an extra guerilla activity we dropped white butler gloves all over Östermalm with a small tag on them that explained that Fältöversten now have a butler and that if you returned the glove to the butler you would get a reward.

Articles about the campaign: Stureplan.se, Reklamfeber.se

Ringen Centrum is a shopping mall situated in Skanstull in the part of Stockholm called Södermalm. It was time to renovate and modernise the shopping mall and a new identity was made. Ringen - Söders Centrum. Ringen - The Centre of Södermalm.