Glauser Creative

Fältöversten shopping mall is situated in the upper class area of Östermalm. To play with the poshness of the neighbourhood we installed a Butler at the mall for two weeks who helped people with their shopping and gave advice on everything from buying new glasses and how to polish their silver ware to table manners and etiquette.

As an extra guerilla activity we dropped white butler gloves all over Östermalm with a small tag on them that explained that Fältöversten now have a butler and that if you returned the glove to the butler you would get a reward.

Articles about the campaign: Stureplan.se, Reklamfeber.se

Ringen Centrum is a shopping mall situated in Skanstull in the part of Stockholm called Södermalm. It was time to renovate and modernise the shopping mall and a new identity was made. Ringen - Söders Centrum. Ringen - The Centre of Södermalm.

Special one-off ad in a small publication aimed at diplomats in the Östermalm area of Stockholm. A shopping cart with a diplomatic sign welcoming diplomats from all the embassies in the Östermalm area to handle their shopping at Fältöversten shopping mall.

Welcome to Östermalm!

We got a permanent spot at the subway station of Karlaplan for Fältöversten shopping mall. To emphasize the poshness of the neighbourhood we made a big golden frame and put it onto the adshel. The message can be changed but the special frame will make sure that the message comes thru.

Become a master interior designer, sudoku champion or win the digital bronze bonanza. What ever you need when it comes to your spare time activities it’s available at Fältöversten.

The shopping mall Fältöversten have the largest collection of shopping under one roof in the part of Stockholm called Östermalm. The most shopping in Östermalm!

As the world’s largest furniture company, it was natural for IKEA to take part in the Design Year of 2005. The purpose of the participation of IKEA was to involve the public in the IKEA furniture design process.

The aim of the activity was to strengthen the idea that IKEA is serious about design and that the customers can join in and contribute to furniture development. The activity should also attract media attention, direct traffic to the IKEA website and promote the store. The campaign should also link to IKEA marketing and product development.

The solution was that IKEA would launch a nation-wide furniture design competition: ‘Fiffiga Folket (Innovative People) – a competition for ordinary people with good ideas’ was born.

The competition rules were clear and simple: think of a good furniture idea, describe it in words and pictures and get the chance to win 25 000 SEK and get your idea realised.

The designs from the 12 finalists were presented at micro exhibitions throughout IKEA department stores and on the website. All candidates had their own SMS number which the public used to vote for their favourite. The three most popular ideas were selected and rewarded.

The aim of the ‘Innovative People’ competition was to encourage people to take part. IKEA provided idea suggestions such as: ‘designing a drinks cabinet for those drunk with happiness’, ‘a plate for book devourers’, ‘a stereo stand for singles’.

The response was overwhelming – with more than 5 000 entries. 12 designs became prototypes and 3 were voted winners by the Swedish public.