When Våldsskildringsrådt changed names to Medierådet, they needed a new graphic identity and website. The Medierådet is working under the Department of Culture and advises parents on questions concerning children and their viewing habits.
Travel agency Scandinavian Perspectives offer exclusively designed ‘technical visits’ to Scandinavia as a speciality.
The clients of Scandinavian Perspective are mainly companies and organisations in Asia, with the majority from China. Lotus Travels, recognised as the best travel agency for travels from China to Sweden, is behind the company.
As the world’s largest furniture company, it was natural for IKEA to take part in the Design Year of 2005. The purpose of the participation of IKEA was to involve the public in the IKEA furniture design process.
The aim of the activity was to strengthen the idea that IKEA is serious about design and that the customers can join in and contribute to furniture development. The activity should also attract media attention, direct traffic to the IKEA website and promote the store. The campaign should also link to IKEA marketing and product development.
The solution was that IKEA would launch a nation-wide furniture design competition: ‘Fiffiga Folket (Innovative People) – a competition for ordinary people with good ideas’ was born.
The competition rules were clear and simple: think of a good furniture idea, describe it in words and pictures and get the chance to win 25 000 SEK and get your idea realised.
The designs from the 12 finalists were presented at micro exhibitions throughout IKEA department stores and on the website. All candidates had their own SMS number which the public used to vote for their favourite. The three most popular ideas were selected and rewarded.
The aim of the ‘Innovative People’ competition was to encourage people to take part. IKEA provided idea suggestions such as: ‘designing a drinks cabinet for those drunk with happiness’, ‘a plate for book devourers’, ‘a stereo stand for singles’.
The response was overwhelming – with more than
IKEA Family is the members club of IKEA. It offers a number of services like home decorating and loans, special prices on selected merchandise as well as inspiration to its members. The concept is visible in the stores, on the web as well as on the special IKEA Family members card.
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