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Thoughts
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The ultimate guide to designing a winning brand identity & logotype
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MVP or MLP? What’s the difference?
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The perfect startup doesn’t exist
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Something is always more important
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Fail fast
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What is your product story?
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Scratching your own itch
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8 genius naming strategies for your new app
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Launch early: A lesson from the original iPhone
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Mastering new skills with ChatGPT
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“New Year, New Me”
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The power of one in startups: simplifying for success
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What problems are worth solving?
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How to create a product strategy
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Why you need a clear product strategy for creating great products
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The future of branding: authenticity in the age of AI-powered apps
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The pitfall of low-effort MVPs in innovation
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The convergence of future trends — an uncertain tomorrow
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10 strategies guaranteed to help you win
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The tale of the simple stick
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The ten commandments of founding a startup
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Innovation, design, and concepts: a guide to best practices
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The robots are coming
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Keep things simple
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What is design? It’s not just form, it’s function
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The top 10 common logical fallacies you need to know
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How to pick the right fonts for your brand
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What is my dream job or assignment?
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Picking the perfect colors for your brand: A simple guide
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Creating a stronger brand using the pixar storytelling framework
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What is branding? A guide to understanding brand identity
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Strong leadership in product development: the path to innovation
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From Good to Great: A comprehensive guide to success
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How Dropbox started: The MVP strategy that launched a giant
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Creating a concept for an app: The journey from idea to MVP
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Your checklist for buying digital and identity design
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Improving work and product structure through systems thinking
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The power of quick feedback loops in design and innovation
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Why three is the magic number
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How to boost your product value using AI
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Follow the leader
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What is your problem?
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8 crucial questions to ask yourself before designing a new logotype
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How to evaluate your startup idea
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In the future, 90% of all online content will be written by AI bots
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How to create a strong and distinct brand and why it matters
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22 reasons for why a startup fails and how to avoid them
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War and peace
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Tesla Model Y review after the first year
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Don’t wait for the perfect time to start – there is no perfect time
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Everything always takes more time than you expect
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Free fonts are fantastic for your form
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Quick iterations and why you shouldn’t start polishing too early
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Ways of getting new customers for your business
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Don’t be afraid to talk to people
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When creating a product or startup think in stages
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Why turning customers to ambassadors is key to your success
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What is the definition of a MVP?
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How I charge for projects
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Why A/B testing is almost never the solution to your problem
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A method to challenge or build on top of an existing business
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The power of saying No
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Thinking about break dancing
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Get the Pyramid Principle presentation template for free
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Practice what you preach – and don’t forget to eat your own dog food
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What is a great name for a company or product?
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How to fix doom scrolling – It’s time to unbundle the social networks
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A concept: Spotify – now with 180 million DJs
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Ikigai – The way to a long and happy life or “what should I work with”
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How to generate ideas for anything
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20 ideas on how to be a more successful pizza restaurant
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A new year in the age of Covid
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Get a free pitch deck template for your perfect pitch
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The golden middle way is never grey
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A review of the Tesla Model Y from a first time Tesla owner – A real “iPhone aha moment”
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Get a free design brief template to start your next project
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How to write a design brief – and why you should have one
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Well, well, well if it isn’t the consequences of my own inactions
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To be able to make decisions you need to have options to choose from
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How the coastline paradox can be applied to product development
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There is no such thing as too many questions
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The “Would I Wear That On A T-Shirt?” Test
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What I learned about growing a user base from failing as a night club organiser
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Upgrading our old Ford to a Tesla and experiencing a little bit of time traveling
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Don’t skip these steps when naming your product or company
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What is your strength and what is your competitors weakness?
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How forcing yourself to make decisions leads to better products
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Why now is both the worst of times and the best of times to be alive
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I don’t want an app for every thing – I want an app for everything
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Why “just” learning things is never enough
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What is the difference between innovation and invention?
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Why you should do both sustaining and disruptive innovation
Cases
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Glamanic – a community for beauty fans
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Stylemine – a social fashion app for H&M Group
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Minutemailer – Email marketing. Simplified.
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New and improved brand design for Swish
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Name and identity for the beauty community Glamanic
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Graphic identity for tech startup Wrlds bringing real life products online
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Turntime Technologies – Name and logotype for airplane cargo company
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Concept and prototyping the future of Klarna
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A more distinct brand for the largest payment service in Sweden
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Logotype for the startup Verneva – electrifying the world of small boats
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Creating the future of shopping fashion online for H&M
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Graphic identity and logotype for change management
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Rolling out a logotype and graphic identity for Sweden by Bike
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Logotype, graphic identity and packaging for new Swedish beauty brand Per Lei
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Minutemailer – founding an email marketing tool for non marketers
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Strategy, design and sound advise for music startup Soundtrap
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Graphic identity for real estate investment company East Guardian
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Kidsread – Creating a “Spotify for childrens books” from zero to release in 3 months
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Lingon – Logotype for berry themed blockchain startup
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Redesign of the largest Swedish weather website
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Logotype for swedish blog platform Nouw
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Videofy – Founding a social video app for influencers