Kidsread: A Spotify for children's books
With Kidsread the goal was to create a releasable MVP (Minimal Viable Product) of a simple app for iPad and iPhone where you pay a monthly subscription to read an unlimited amount of childrens books.
Basicly “a Spotify for childrens books” where kids and parents can read any book available in the app whenever they want. Kidsread is very convenient when going on trips or if you get bored of the books you already have at home.
The full screen experience lets kids read books in a more accessible way using Kidsread. Perfect for vacations.
The “Spotify model” works well for children’s books. Kids want to read the same book over and over, then suddenly move on to something completely new. A subscription removes the friction of buying individual books and encourages exploration.
The Kidsread app was also targeting schools and pre-schools as a way of quickly getting subscription volumes. Institutional customers provide stable recurring revenue while individual families spread the word.
Within a limited time and with a tight budget Glauser Creative created the brand, ui and ux for the iOS app, backend, a simple website and an app for iPhone and iPad.
The MVP enabled the founders to get their first paying customers and raise their first round.
