I’m an innovation designer who builds.

That’s the short version.

The longer version: I take early signals, problems, and half-formed ideas and turn them into working products. Strategy, positioning, brand, UX, and the actual build. Usually in weeks, not months.

I can do this because I use AI to do what used to take a full team and because I’ve spent 20 years learning what’s worth building. I’ve founded two companies: a social video app and an email marketing platform. I’ve worked with H&M’s innovation teams, helped shape Klarna’s future consumer experience, and redesigned the brand for Swish. I built Mira, an AI customer research tool, alone, from concept to live product.

What I’m focused on

I work with innovation teams, new ventures, and consumer brands. They come to me with a problem or an idea. I come back with concepts, business cases, and a product they can put in front of real people. The whole arc: strategy, positioning, brand, design, build, and a plan to launch.

I’m most interested in useful, delightful things. Software, hardware, robotics, new interfaces, experiences rethought from scratch. This is where the biggest shifts are happening right now, and where design thinking matters most.

Background

I started as an art director at agencies in Stockholm and New York. That gave me brand and craft. But I wanted to build things, not just design them. So I started companies, shipped products, failed at some, succeeded at others, and learned the most from the failures.

Now I combine all of it. The brand instinct from agency work, the product sense from building startups, the speed of AI, and a stubborn obsession with making things people actually want to use.

I think the gap between an idea and a working product has never been smaller. Most people haven’t caught up to that yet.

Let’s talk

If you’ve got an idea worth making real, I’d love to hear about it.

You can reach me at oskar@glauser.com or +46 70 431 47 14.

Or read what I’ve been thinking about.