New and improved brand design for Swish
Glauser Creative was assigned to help the Swedish payment solution Swish make their brand and communication more clear and distinct in physical stores and online. Designing new material for customers and users.
Previously the communication used a lot of different colors and messages which competed with the colors of the logo and created a very mixed impression.
By using the green payment success screen from the app as inspiration we created new material for stores and online using a green gradient together with the improved logotype and simple and distinct messages.
Together with the updated brand guidelines this creates an even stronger identity for the Swish brand. Read Swish utsett till Sveriges starkaste varumärke on swish.nu