Services

From idea to working product

You have an idea, a mandate, or a problem. You need it turned into something real. I do the whole thing: figure out the strategy, design the experience, build the product. One person, a few weeks.

No agency. No six-month timeline. No team to assemble.

How I work

1. Think

What’s the opportunity? Who is it for? What’s the business model? I dig into the market, the users, and the competitive landscape. You get a clear direction, not a 60-page report. Positioning, business model, and a product concept you can rally around.

2. Design

Brand, UX, and the full product experience. All designed with a single vision, so strategy and design stay aligned. No handoffs, no misalignment.

3. Build

Real software people can use, test, and react to. I build at a speed that wasn’t possible two years ago.

4. Launch

A go-to-market plan so you know what to do next. Who to target, how to reach them, what to measure. You walk away with a product and a plan, ready to scale.

What this looks like in practice

Engagements vary. Sometimes it’s a focused two-week sprint to ship a single product. Sometimes it’s an ongoing collaboration that runs for months or years, like my work inside H&M Group. You start with an idea or a problem. You end with something real: a strategy, a brand, a designed and built product, and a plan to take it to market.

For innovation teams: I’m the person who turns your mandate into a launched product before the organisation loses momentum.

For new ventures: I’m the founding product team you’d need six months to hire, in one person, available now.

For consumer brands: I build experiences your customers actually want to use. Not chatbots. Real products.

“Ideas are easy. Execution is everything.”

John Doerr, venture capitalist at Kleiner Perkins

Why this works

One person does the work of a team. Strategy, design, and build stay connected because they’re in one head. No misalignment, no game of telephone between departments.

Weeks, not months. AI gives me leverage that didn’t exist before. I research faster, design faster, and build faster. You get a working product while your competitors are still writing briefs.

Consumer products are what I do. I’ve built products for H&M and Klarna, shaped the brand for Swish, and founded my own companies. I know what makes people want to use something.

Priced to match the work. Fixed scope, retainer, or hourly. For new ventures I’m also open to skin in the game: equity or a success fee as part of the deal. Either way, you get a working product, not a presentation.