Creating the future of shopping fashion online for H&M
H&M is one of the worlds largest fast fashion brands and wants to innovate how people shop clothes online, to better fulfill customer needs.
Almost all e-commerce when it comes to visualizing fashion is based on a grid of products. Real inspiration is found elsewhere, and often starts with a combination of items, a person, or an outfit.
Glauser Creative has together with a small internal team prototyped and developed a vision of how the future of shopping fashion online could work. With a new starting point based on inspiration.
“Innovation is taking two things that exist and putting them together in a new way.“Tom Freston, Co-founder of MTV
Starting out with internal workshops and gathering all the available in-house data and knowledge. Then continuing with customer interviews and user testing. From this we have iterated a lot of ideas and developed a first prototype.
Currently testing the experience as an app on Testflight and working on next steps.