Creating the future of shopping fashion online for H&M

H&M is one of the worlds largest fast fashion brands and wants to innovate how people shop clothes online, to better fulfill customer needs.

Almost all e-commerce when it comes to visualizing fashion is based on a grid of products. Real inspiration is found elsewhere, and often starts with a combination of items, a person, or an outfit.

Explorations on how the future of shopping fashion could work.
Exploring different customer experiences.

Glauser Creative has together with a small internal team prototyped and developed a vision of how the future of shopping fashion online could work. With a new starting point based on inspiration.

“Innovation is taking two things that exist and putting them together in a new way.“

Tom Freston, Co-founder of MTV

Starting out with internal workshops and gathering all the available in-house data and knowledge. Then continuing with customer interviews and user testing. From this we have iterated a lot of ideas and developed a first prototype.

H&M Styles app design exploration
One of the many explorations on how the future online shopping experience for H&M could be developed.

Currently testing the experience as an app. Read more about Stylemine.