Gologotype: A free tool for clean startup logos
As someone who designs brands and logotypes professionally, I get a lot of inquiries from early-stage startups and small businesses.
Many of these conversations follow a similar pattern: they know they need some kind of visual identity, but they’re not quite ready for a full brand development process. Whether that’s due to budget constraints, timing, or simply being in the early validation phase of their idea.
The gap I keep seeing
There’s often a disconnect between what founders need right now and what I do as a designer.
They might be bootstrapping an MVP, testing market fit, or just need something presentable for investor meetings.
Meanwhile, my process involves brand strategy, comprehensive identity systems, and the kind of deep work that makes sense when you’re ready to commit to a long-term visual direction.
Don’t get me wrong, I believe in that process. When a company is ready to invest in their brand properly, there’s real value in doing the strategic work, exploring multiple directions, and crafting something truly custom.
But I also recognize that not everyone is at that stage yet.
A tool for right now
This is why I built GoLogotype.
It’s designed for that in-between space where you need something clean and professional, but you’re not ready for (or don’t need) a full brand identity project.
The tool focuses specifically on text only logotypes.
Your company name rendered in thoughtfully chosen typography. No icons, no complex marks, just clean text treatment.
It’s the kind of solution that can get you from zero to presentable in minutes, giving you clean SVG and PNG files that work across different applications.
When simple is strategic
From a design perspective, simple text logotypes are actually a smart choice for early-stage companies. They’re inherently flexible, scale beautifully, and age well.
Think about how many successful brands are essentially sophisticated typography: Google, Netflix, Spotify.
There’s power in simplicity.
A well-executed logotype also provides a solid foundation.
If and when you’re ready to expand into a fuller brand system, having started with strong typography gives us something substantial to build upon.
Knowing when to level up
The tool I’ve created is intentionally focused. It does one thing well, but it’s not meant to be the end of your brand journey.
As your business grows and evolves, you’ll likely want to explore more sophisticated brand expressions.
Custom typography, brand strategy, comprehensive guidelines, or integrated identity systems.
That’s where professional brand work becomes valuable.
When you’re ready to invest in brand strategy, explore custom solutions, or develop a complete visual language, that’s when it makes sense to work with a designer who can take your brand to the next level.
For now, get moving
But until that point, don’t let the perfect be the enemy of the good.
If you need a clean, professional logotype to move forward with your project, give the tool a try.
It’s free, it’s quick, and it gets you something you can use while you focus on building your business.
And when you’re ready to take your brand further. When you have the budget and the business case for comprehensive brand development.
I’m here to help with that too.
