Logotype, graphic identity and packaging for new Swedish beauty brand Per Lei

The Swedish beauty brand Per Lei (“For her” in italian) sells it’s own line of mascara and related products and needed an identity that makes them stand out from the competition.

Per Lei Black Mascara, Per Lei Keratin Mascara and Per Lei Lash Serum. — The packaging and communication for Per Lei is more colorful than the competition and the eye makes it very visible.

In the beauty business most brands use the same expression. Classic design often using gold, silver, black and white.

Per Lei Black Mascara — Colorful gradient backgrounds gives good contrast to the Per Lei products.

We wanted to do something different and created a more colorful and expressive brand with a very distinct radiating eye symbol.

Glauser Creative created the brand, identity, ecommerce design and packaging enabling the founders to get their first customers. Read more on their website.