Verneva: Electrifying small boats

Verneva is a startup that is aiming to electrify the world of small boats. Boat engines is a market that is still quite untouched by the electric revolution that is really changing the landscape of cars.

There are some more upmarket boat brands with electric engines and then there is simple and small fishing boat engines. Verneva is in the middle of this targeting a large market of small boats.

While premium yacht manufacturers offer sleek electric options and basic trolling motors exist for fishing boats, the middle market of recreational boating lacks modern electric alternatives. This is a significant opportunity.

Verneva’s identity needed to feel approachable yet technically credible. Marine enough for boat owners, contemporary enough to signal innovation. The graphic identity includes the logotype, color system, and foundational brand elements.

Glauser Creative helped Verneva set a modern tone with a logotype and graphic identity.

Read more about the company and buy an engine on their website. The future is current.

I own one of the first samples of their engines that I put on my small aluminium boat.