Building a tool for small cross-functional AI teams
I’ve been thinking a lot about how we actually work these days.
Not how we say we work, or how the productivity gurus tell us we should work, but how small teams that ship fast actually get things done in 2025.
The answer? We vibe code with AI. We move fast. And something interesting is happening: teams are getting smaller but more capable. A three person team can now do what used to take fifteen.
But here’s the shift. These small teams aren’t just engineers anymore. They’re cross-functional by default.
Someone handling product and marketing. Someone doing design and growth. Someone on tech and finance. You wear multiple hats because you can. AI handles the complexity, so you focus on the decisions.
So I started building something for myself.
The problem
Here’s what I kept running into: my team would be in this flow state, building with Claude or other AI tools, moving quickly between ideas and execution. Then we’d have to context switch into some heavy project management tool like Jira, Notion or Monday just to update a status or check what’s next.
It killed the vibe every time.
But there’s a bigger issue. Most tools are still built for the old model: specialized teams with complicated handoffs.
Engineering uses one tool, marketing uses another, design has their thing. Everyone speaks a different language.
That doesn’t work when you’re a team of three people handling tech, product, marketing, design, finance, and growth between you.
You don’t need complicated technical workflows. You need to see what needs to get done, who’s doing what, and move fast together.
The old way of working was built for specialization and scale. You’d have planning sessions, create detailed specs, break everything down into tiny tasks, assign them across departments, track them, have standups about them.
It made sense when you needed big teams and coordination was expensive.
But when you can prototype something in an hour with AI? When one person can handle what used to take a whole department?
All that overhead becomes friction.
What I’m building
I wanted something simple. Todos, a team board, an inbox. That’s it. But the key is how it works.
The tool does as much as possible automatically. It measures how you work without you thinking about it. It stays out of your way. Clean, minimalistic, zero clutter.
Most importantly, it’s built for how cross-functional teams actually work. You’re not “the engineer” or “the marketer.” You’re a team member who needs to see what’s next. Whether that’s fixing a bug, writing copy, or reviewing numbers doesn’t matter. It’s all just work that needs to get done.
I’m beta testing it now with a few teams. The next step is adding payments (because yes, I want to actually ship this to people) and AI features that help teams complete tasks faster.
Here’s what I’m thinking about for the AI layer:
What if the tool could suggest what to work on next based on your patterns?
What if it could automatically break down a big task into smaller ones?
What if it could see blockers before you do?
And longer term, this feels like the right foundation for AI agents. Not agents as a gimmick, but agents that actually work alongside your team.
An agent that picks up tasks, reports back, asks questions when stuck. Another team member, basically.
The future of work
I think we’re at this interesting moment. AI can already do a lot of the work we used to do manually. But most teams are still using tools and workflows designed for the pre-AI world.
Here’s what I see happening: teams are getting smaller and more cross-functional.
The best teams in 2025 aren’t organized by department. They’re three to five people who can handle everything. Tech, product, marketing, design, finance, growth.
Whatever needs to get done.
This works because AI handles the complicated technical stuff.
You don’t need to be a specialist anymore. You need to make good decisions and move fast.
The person shipping code in the morning can write marketing copy in the afternoon and review financials in the evening.
AI fills in the gaps
Small teams that embrace this can now move at speeds that used to require companies 10x their size. But only if they’re not weighed down by old processes and tools built for departmental silos.
The future isn’t humans OR AI. It’s humans AND AI working together, each doing what they’re good at. Humans for judgment, creativity, and direction. AI for execution, analysis, and the technical complexity.
But that requires new tools. Tools that assume AI is part of the team. Tools built for cross-functional work, not departmental handoffs. Tools that help you move fast instead of slow you down with process.
Why I’m building this
Honestly? Because I need it and love building things. I’m tired of tools that make me feel productive while actually making me slower. I want to build things, not manage the meta-work of building things.
And I think I’m not alone. If you’re on a small team, moving fast, working with AI, wearing multiple hats across product and marketing and tech and growth, and feeling frustrated with existing tools, this might be for you too.
I’m not trying to replace the enterprise PM tools built for big departmental structures. I’m building for the new wave of teams. Small, cross-functional, AI-enabled. The teams that can ship a product, launch a campaign, analyze the data, and iterate all in the same day.
The teams that don’t need process because everyone knows what needs to happen.
If this sounds interesting, I’ll be sharing more as I build. Right now it’s rough, but it’s mine. And it’s helping me work better.
That’s the goal. Build something that helps small, cross-functional teams work faster and gets out of your way. No departmental silos. No complicated technical overhead. Just what needs to get done and who’s doing it. Measure what matters. Let AI handle the boring parts and the complexity. Keep the focus on what you’re actually trying to accomplish.
The old way of working doesn’t fit anymore. Big teams, specialization, handoffs, process. That made sense before AI. Now? Three people can do what used to take thirty.
Time to build tools for that reality.
Get in touch if you want to test it early.
